The Strategy Sessions: Top Shows of 2013

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Airs on the 1st &  3rd Tuesdays of the month at 11am ET
Airs on the 1st & 3rd Tuesdays of the month at 11am ET

Since launching The Strategy Sessions in its original incarnation in 2004, and its current format on Blog Talk Radio in 2009, we have had a cadre of stellar leaders in business, entrepreneurship, health, travel, careers, and women’s issues share their strategies with our listeners. Last year, Blog Talk Radio took notice and now we are one of 300 featured show hosts on their network of almost 20,000, and are grateful to YOU for listening to, liking, and sharing The Strategy Sessions with others.

Our goal is to continue offering programming that is interesting, thought-provoking, and insightful. We thank our listeners for tuning in live, listening online, or subscribing to our podcast on iTunes. Most important, we appreciate our guests who always give great conversation! Hence, we share with you the top 5 most listened to episodes of 2013. Be sure to tune in on the 1st and 3rd Tuesday of the month at 11:00 a.m. ET for our 2014 episodes.

1. The New Face of Diversity

Original airdate: Tuesday, January 15, 2013

Guest: Elizabeth Williams-Riley, CEO & President of the American Conference on Diversity

Elizabeth Riley-Williams, CEO of American Conference on Diversity
Elizabeth Williams-Riley, CEO of American Conference on Diversity

Summary: Our guest talked with us about the sweeping legislative changes resulting from the November 2012 elections, including the DREAM Act and same sex marriage, diversity in the workplace and immigration.

Listen online or download the podcast on iTunes: http://tobtr.com/s/4223843

Connect with American Conference on Diversity

Phone: (732) 745-9330

Online: www.americanconferenceondiversity.org

Twitter: @AmConfDiversity

Facebook: www.facebook.com/AmericanConferenceOnDiversity

2. Against the Odds

Original airdate: Tuesday, April 2, 2013

Guest: Rob Long, Graduate of Syracuse University and NFL Hopeful

Rob Long beat the odds against brain cancer
Rob Long beat the odds against brain cancer

Summary: Our guest talked about his personal struggle after being diagnosed with brain cancer while attending Syracuse University in New York. Mr. Long shared what motivated him while battling cancer, how his faith and family encouraged him, and what’s next for the NFL aspirant.

Listen online or download the podcast on iTunes: http://tobtr.com/s/4624983

Connect with Rob Long

Twitter: @RobLong47

3. Preparing Women to Lead

Original airdate: Tuesday, November 5, 2013
Guest: Dawn Culpepper, Director of Programs and Operations, Public Leadership Education Network (PLEN)

Dawn Culpepper of PLEN
Dawn Culpepper of PLEN

Summary: Our guest highlighted programming that help young women prepare for leadership in the public sector, corporations, and the community. Ms. Culpepper also talked about the Women, Law, and Legal Advocacy Seminar and Networking Reception, featuring a keynote address by Heather Podesta.

Listen online or download the podcast in iTunes: http://tobtr.com/s/5564277

Connect with PLEN

Phone: (202) 872-1585

Online: www.plen.org

Twitter: @PLENNetwork

Facebook: www.facebook.com/PLENNetwork

4. Meet the DC Pink Divas

Original airdate: Tuesday, May 7, 2013

Guest: Shyrea Thompson Robinson, Executive Director of the Capital City Area Heath Education Center (AHEC) and Rita Butler-Trewick, breast cancer survivor and member of the DC Pink Divas.

Shyrea Thompson-Robinson of the Capital City AHEC
Shyrea Thompson-Robinson of the Capital City AHEC

Summary: Our guests talked about their health initiatives for residents in the Washington, DC community, and specifically, their program, DC Pink Divas, which is a support system for women who have been diagnosed with breast cancer.

Listen online or download the podcast on iTunes: http://tobtr.com/s/4797863

Connect with the Capital City AHEC and DC Pink Divas

Phone: (202) 506-6122

Online: www.ccahec-dc.org

Twitter: @DCPinkDivas

Facebook: https://www.facebook.com/capitalcity.ahec

5. Annual Road Trip with AAA

Original airdate: Tuesday, July 16, 2013

Guest: Heather Hunter, Director of Public Relations at AAA

Heather Hunter of AAA
Heather Hunter of AAA

Summary: Our guest highlighted some of the summer popular vacation spots, travel tips, and strategies for traveling with the family, alone, and with pets.

Listen online or download the podcast on iTunes: http://tobtr.com/s/5120849

Connect with AAA

Online: www.aaa.com

Twitter: @AAANews and @AAA_Travel

Facebook: https://www.facebook.com/AAAFanPage

Do you have a story idea, or are you a publicist who would like to recommend your client as a potential guest? Please email talkback@ksgsc.com for consideration. We also have exclusive sponsorship opportunities that meet most budgets. Email showsponsorship@ksgsc.com for more information.

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DISCLAIMER: Since 2011, the ASK THE STRATEGIST blog has highlighted information on business, entrepreneurship, careers and the workplace, health, community, and women. Any content or advice dispensed through Ask The Strategist is solely for informational and entertainment purposes. Never miss ASK THE STRATEGIST blog posts! Have them delivered to your inbox by subscribing.

About the Blogger: Kesi Stribling

Kesi Stribling, Editor, Ask The Strategist
Kesi Stribling, Editor, Ask The Strategist

Five Valuable Lessons Entrepreneurs Can Learn from Beyoncé

Beyoncé's surprise CD release holds 5 valuable lessons for entrepreneurs. Photo Credit: Invision for Parkwood Entertainment
Beyoncé’s surprise CD release holds 5 valuable lessons for entrepreneurs. Photo Credit: Invision for Parkwood Entertainment

Whether or not you like Beyoncé or her music, she has proven,  yet again, that she is at the top of her game and a stellar marketing magnate.  The singer stunned music industry insiders and her fans alike with her surprise fifth studio CD release with no fanfare last Friday, and in the process, has  taught entrepreneurs five valuable lessons they can employ, whether they run empires,  or are just getting started. The singer’s self-titled compilation enjoyed the  highest sales of a debut on iTunes in the company’s history, with  more than 600,000 units sold within three days of the release.

Innovation is key

Mrs. Carter has shown us how innovation – approaching situations, projects, and challenges with a fresh eye and a bit of creativity – can help unleash ideas that, if they are good ones implemented at the right time, can propel  businesses and brands to the next level of success, or awareness.

Being stagnant is no fun for those in charge of running a  business. Ideas don’t flow, and frustration ensues. What we can learn from  Beyoncé in her evolutionary approach to her career is that innovation never  goes stale, no matter how established you are in your industry.

Know and Respect Your  Brand

If you followed comments in the Twitterverse about Beyoncé’s  CD release, many people – including her colleagues in entertainment – opined that she is the only established artist who  could take such a nontraditional, yet aggressive, risk and succeed.

A huge part of the decision to use iTunes as the conduit for  her new music, I assume, was greatly influenced by Beyoncé knowing and  respecting her own brand. When you know that your product or service is one  that appeals to your target audience, and your brand is appealing to your  followers, customers, or constituency, it gives you latitude to explore  creative ways to share new products or services. As the adage goes, confidence  is key. If you are confident about your brand, others will often take you seriously, even if your company is relatively unknown.

Risk Can Be  Gratifying

Most of us are averse to extreme risk in growing or  expanding business opportunities, or in some cases, decrease or redefine  products or services offered. Taking a risk, after all, can mean lost revenue, staff reduction, or unfavorable feedback from customers or strategic alliances. As in financial investment, a certain level of risk is a necessary element in eventually reaping a big reward.

Even for an established artist like Beyoncé, a surprise CD release in a unique format was a very risky move, but she  has proven that taking chances, research, preparation, and a stellar work ethic combined are the hallmarks of a successful  entrepreneur. Whether or not the  end result is a roaring success, such as getting your product in a store that typically wouldn’t carry it, or launching a social media campaign that nets thousands of loyal customers, risk can help reduce the fear that keeps business owners and company decision-makers from evolving.

Plus, taking a risk and assessing its impact can be helpful in determining if  timing, resources, or staffing influenced the outcome. Then, use that data to retool the risk and try again, hopefully, with more success if it doesn’t go according to plan the first time.

Don’t Be Consumed By  Public Opinion

In an age where people can berate you on social media, it takes a tough person to ignore the comments, harsh criticism, and opinions and  get on with it. Without uttering a word, Beyoncé has let the recording industry  and the world know that she is not consumed by what critics, or even her own  record label, think of her music, and ultimately, the songstress’ strategy for  how she wanted to distribute her music.

Great ideas or novel concepts aren’t always understood or  appreciated, even though our guts, research, or soft promotions have told us  otherwise. Hearing objections to our ideas, or being criticized because the  time isn’t right, people don’t get the concept, or the idea has never been done  before by the company, can influence our courage to boldly make the move anyway.

Feedback is essential from customers, strategic alliances,  and collaborators; however, if harsh criticism is the sole consideration in  deciding whether or not to move forward with an idea, you may need to ignore  the contrarians and implement it anyway. Who knows? It could be the next  Facebook, Amazon.com, or Trader Joe’s.

Keep Your Mouth Shut

I can only imagine how hard it was for Beyoncé to keep this  historic entertainment move a secret. Confidentiality agreements aside, this is  probably my favorite lesson from the songstress.

How many entrepreneurs have had ideas hijacked by people  because they talked too much about their plans before all of the details were in place and established in a way that no other person could lay claim to the  concept?

While Beyoncé may not have worried about competition as the  primary reason for keeping mum about the visual concept CD, great ideas implemented at the right time can mean a financial bonanza, or priceless media  coverage. She will undoubtedly enjoy both as the momentum continues.

I am sure that other entertainers are taking notes and learning  from Beyoncé’s innovative and creative approach to her career, which may influence how digital music as a primary CD release platform is used in the  future. Ultimately, Beyoncé’s fearless – and lucrative – move is a lesson for all business owners to take notice of and create their own unique ways of  promoting their brand, services, and products.

DISCLAIMER: ASK THE STRATEGIST is a blog that highlights information on business, entrepreneurship, careers and the workplace, health, community, and women. Any content or advice dispensed through Ask The Strategist is solely for informational and entertainment purposes. Never miss ASK THE STRATEGIST blog posts! Have them delivered to your inbox by subscribing.

About the Blogger: Kesi Stribling

Kesi Stribling, Editor, Ask The Strategist
Kesi Stribling, Editor, Ask The Strategist

Meet DC’s Newest Entrepreneurs

Yesterday, some of Washington, DC’s newly minted entrepreneurs had the opportunity to showcase their products and services at DC Department of Employment Services,  during the Enterprise DC Program business plan pitch. Graduates of the 2013 program promoted their business ideas to volunteer judges – an amalgam of the program’s sponsors, business mentors, and entrepreneurs – who gave them feedback on their pitches, asked about their marketing campaigns, and shared suggestions for sustaining their businesses in the District.

 

BPP1-EDC
Enterprise DC prepares the city’s newest entrepreneurs for business

 

A program sponsored by the Greater Washington Hispanic Chamber of Commerce Foundation,  the Washington Area Community Investment Fund (WACIF), the DC Department of Employment Services,  DC Mayor Vincent Gray’s One City, One Hire initiative, and Byte Back, participants are unemployed or under-employed District residents, ages 22 through 54, who are interested in starting their own businesses.

Since April, they have undergone rigorous training, attending classes that help them learn how to start and sustain their business, such as financial planning, business management, website design, the use of social media to promote their businesses, and graphic design. Each member of the 2013 program was paired with area entrepreneurs for the duration of the initiative, who provided feedback on the business plan, and gave insight on how to manage, strengthen, and grow their enterprises.

2013 Enterprise DC Graduates
2013 Enterprise DC Graduates

Participants who pitched their business ideas on Thursday included an event planner who has honed her skills organizing festivities for twenty years before deciding to start her business. Another Enterprise DC entrepreneur launched a company to encourage creativity in youth to stimulate their ability to perform better in school and in life, while supporting the green sustainability efforts many of the city’s business owners embrace. A designer of hand-crafted baby wear, including embroidered bibs, pitched her business and shared a story about how First Lady Michelle Obama sent a thank you letter for an item she especially designed for President Obama.

For more information about the Enterprise DC program, visit www.gwhcc.org or www.wacif.org.

RELATED:

The Greater Washington Hispanic Chamber of Commerce on our radio show, The Strategy Sessions (click here to listen to the interview or download it on iTunes)

DISCLAIMER: ASK THE STRATEGIST is a blog that highlights information on business, entrepreneurship, careers and the workplace, health, community, and women. Any content or advice dispensed through Ask The Strategist is solely for informational and entertainment purposes. Never miss ASK THE STRATEGIST blog posts! Have them delivered to your inbox by subscribing.

ABOUT THE BLOGGER: Kesi Stribling

Kesi Stribling, Editor, Ask The Strategist
Kesi Stribling, Editor, Ask The Strategist

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